Managing a business is not an easy thing. As an entrepreneur, you have to make sure the wheels of the business run well and of course reach the targets that have been made. For that, implementing business management is a must. Knowledge of entrepreneurship and small business management is important.

Business management is one of the activities to regulate everything in running a business so that the expected goals can be achieved. Business management is not only applied to big businesses, all business lines from small businesses should even apply business management.

In large companies, business management is usually managed by professionals who are experienced in their fields. Then, what about small businesses? Here are some entrepreneurship and small business management, as ways you can do for your businesses to grow and succeed. 

Don't forget the marketing mix aspect: 7P!

Entrepreneurs often forget that they pay less attention to the aspects of the marketing mix, namely the 7Ps (price, place, product, promotion, people, physical product, and process). The marketing mix aspect is also useful for managing marketing strategies and personal management in your business.

Determine the marketing tools that will be used.

Marketing tools are useful as promotional, monitoring, and evaluation tools in developing your business. Tools depend on budget as well as business needs. The hasty and haphazard use of tools will only hurt your efforts. For example, you only sell online using only Instagram, you don't need to use tools through out-of-home advertising.

Seeking Investors for Funding

The second thing you need to pay attention to is the issue of funding. Don't invest your own money in the business you are about to open. Look for partners or investors who can help provide funds. Partners can become allies, with which you will work together.

If there is a problem, there will be a partner to help you. In addition, make a team at work to make work easier and share the burden with each other.

Hard Work and Discipline

You must have a hard-working and time-disciplined attitude. If you are not willing to work hard, overtime, undisciplined and other good attitudes, then you shouldn't be an entrepreneur. To manage and manage a business, you must have organizational skills. This includes organizing yourself with these attitudes. Decide, to work efficiently and effectively.

Read also: Marketing Ideas in The New Normal to Reach Your Customers

Selling Strengths and Quality

If you are just starting a business, you will usually experience problems related to marketing or the market. Therefore, try to sell the advantages and good quality, besides that good communication skills will also add value to explain the products being marketed. Going forward, sales will increase along with the advantages and qualities provided to buyers.

Hire Good and Quality Employees

Along with its development, of course, your business will get bigger, right? Therefore, recruiting employees will be needed. Recruitment should be done carefully. Look for good and qualified employees to work together so that business goals will be achieved.

In addition, good employees will be easy if you provide direction as a management function. Then, don't forget to think that employees are company assets not as personnel.

Treat Vendors Well

Vendors or suppliers are one of the important things that define your business chain, so treat them as best you can. They are one of the determining factors for business sales, if the supplier is late in delivering the goods, you can suffer losses. In addition, if you maintain good relationships with suppliers, you may be privileged such as getting discounts, free shipping or anything else that can benefit your business.

Using Technology

Technology is a tool that really helps human life, including in the business world. Apart from being able to accelerate human work, technology can also be used as a function of controlling or controlling management. The sophistication of technology today can help you to exercise control over company operations.

Business management in a company is needed. By knowing the important components in it, it is not impossible that you as an entrepreneur will be able to gain success in developing your business in the future. In addition, companies can also use technological assistance in the form of accounting software to handle administrative work.

Today, there are many applications or software and data storage equipped with cloud technology at a very low cost. This of course can be used by small companies so that small companies can also compete with large companies. 

With all the tips of entrepreneurship and small business management, you may grow up your business well to be more successful. 

Leadership is one of the most important things to build for a leader. That’s why a leader need to invest time to updating its leadership skill. Reading book by leadership can be a great choice in honing your skills. Do not think that you don't have enough time to read. Invest in your own development may be the best way to get e better future.

However, leadership development is a necessity. Leaders has to best prepared to adjust when needed are the ones who keep employees engaged and projects moving forward. This fast-moving business climate today is a trigger for us.

Now, to help you choose the best book to read, here the list of the books that every manager should read to become a better one. Reading these books help you to hone your management skills because this kind of book usually providing examples, both good and bad.

Here is a list of book by leadership recommended by bosleader.com.

1# Primal Leadership: Realizing the Power of Emotional Intelligence. Written by Daniel Goleman, Richard Boyatzis, Annie McKee

This book is one of the best leadership development book. You can find a discussion of brain science as an opening that will help you understand the physical connection to emotional responses. Primal Leadership will bring you to understand your leadership skills, such what type leadership you are. This book can relate to most any view and transform your way of thinking.

2# The Five Dysfunctions Of A Team: A Leadership Fable. Written by Patrick Lencioni 

In the Five Dysfunctions of a team, Lencioni blends a number of important leadership concepts into one readable business fable. This book show as how to affect outcomes through effective teamwork. This book describe this point by trusting point which leads to productive conflict, commitment, accountability and results. One of the most interesting matter in this book is a brief quiz at the end of the book. This quiz will assess the teams you are currently working with.

3# Start With Why : How Great Leaders Inspire Everyone to Take Action. Written by Simon Sinek

The book Start with Why is a Worth Reading book created by Simon Sinek. In this book, Simon Sinek successful to deliver more specifically what a leader must do. It is a book that providing reasons for people to do what you'd like them to do. By finding this reason, you will find a great motivation that will lead your step to be a great leader.

4# Strengths Based Leadership : Great Leaders, Teams, and Why People Follow. Written by Tom Rath and Barry Conchie

Tom Rath and Barry Conchie in this book wrote a great story in describing leadership strength. The research behind this book has been replicated or substantiated. This book will help you to understand about strength based leadership, including how the best way to build a relation between leader and their team, by reveal data. This data-driven rather than opinion-driven is to be applauded.

5# Conversational Intelligence: How Great Leaders Build Trust and Get Extraordinary Results. Written by Judith Glaser

If you want to read book by leadership that will help you to build a trust, you must read this conversational intelligence book by Judith Glaser. Judith is a master of training great leaders that expert in building trust. However, you must have your people trust, if you want them to produce great results. This book describe about many facts as her experience in leading numerous successful initiatives in companies. She found that leadership was the key to altering the company's future and try to describe in this book. You will find practical tools to develop oneself in empowering conversations and developing our own and others leadership in a specific way.

6# Man’s Search for Meaning. Written By Viktor E. Frankl 

Victor E Frank, by this book, show us that an aspiring leader should start by tackling the basics of human motivation. The book Man’s Search for Meaning provides illustration about the power of one of our primary motivators: the need for purpose. This book describes Frankl’s experiences and observations during his imprisonment at Auschwitz. By reading this book, we will know how purpose, attitude and mindset can play such a critical role in overcoming the toughest circumstances.

7# Smarter Faster Better: The Secrets of Being Productive in Life and Business. Written by Charles Duhigg 

Smarter Faster Better is written perfectly by Duhigg. He combines the latest research in productivity with effectiveness and then he explain how to become “better” at work, especially as a leader. Duhigg also does it with incredibly engaging stories for the reader that make it a fun summer read as well.

8# The One Minute Manager. Written by Kenneth H. Blanchard and Spencer Johnson

This classic book by leadership not only provides the basics of managing people. In this book, you will also build your skill that it's not really all that complicated to get people to do what you need them to do. However, this skill is very important for a leader.

Read also: Building Leadership Skills in Adolescents

9# First, Break All the Rules: What the World's Greatest Managers Do Differently. Written be Marcus Buckingham and Curt Coffman

Marcus Buckingham and Curt Coffman, in this book explore about leadership based on an extensive study of managers in different companies. This book pretends to be iconoclastic (hence the title), but it is actually a clear manifesto of what has now become standard management practice for a leader.

10# The Art of War. Written by Sun Tzu

Who don’t know Sun Tzu? This great leader show us in the book Art of War about many great things about life, especially about becoming a great leader. Although The Art of War written by Sun Tzu many centuries ago, this book is always worth reading. It is provides advice about general political strategy and more important thing. You will also find the best way in defeating your enemies without expending a vast amount of effort.

11# Good to Great : Why Some Companies Make the Leap ... and Others Don't. Written by : Jim Collins

Good to Great is is Worth Reading because it is provides explanation using a story of management. It is can be consider as the best of the "case study" style of management book. Why? Because this book will show you about the best way to be a leader using a proper case studies are applicable to real-life situations. However, Collins is a genius at finding commonalities. This will bring you to reach success and deliver a successful companies more successful.

12# The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You. Written by John C. Maxwell

John C Maxwell already wrote numbers of leadership and management book that all worth reading. Almost every people read his book getting pretty love with his book. This is also consider as a classic of that genre and contains a wealth of accessible, and also easily understood advice.

13# Leadership and Self-Deception: Getting Out of the Box. Written by The Arbinger Institute

You should know that many bosses suffer from confirmation bias, where every fact and event is framed so, that it reinforces the boss's preconceived notions. This book show us how many huge companies topple as the result of self-deception. In this book, you will be brought painfully aware of your own tendency toward it.

14# Management and Machiavelli : An Inquiry Into the Politics of Corporate Life. Written by Antony Jay

Management and Machiavelli is a classical book that really worth reading. Antony Jay in this book tried to reframe corporate behavior in terms of medieval politics. Even though, this book was written before the PC revolution and many of its corporate stories are hoary. But however, there's a universality to the way Jay presents his arguments that's eye-opening.

15# The No Asshole Rule : Building a Civilized Workplace and Surviving One That Isn't. written by Robert I. Sutton

As you know that all too many bosses tolerate bullying and jerky behaviors, especially from their "star" performers. Reading this book will bring you to know why jerks always create more problems than they're worth. This book also suggests ways to either get rid of them, and most important this will give you a way to change their behaviors.

16# Crazy Bosses. Written by Stanley Bing

Just like the title, this book describes many things in a unique way. Not only is this book wildly entertaining, but after you've read it, you will be completely amazed. You may say to yourself, “Well, I may not be the best boss in the world, but I'm certainly not as bad as these bozos.” There are many example in this story that will lead you to be a better leader.

17# Mastering Leadership: An Integrated Framework for Breakthrough Performance and Extraordinary Business Results. Written by Robert J. Anderson and William A. Adams 

Mastering Leadership is a great book that provides us comprehensive thought to actually include everything from every previous model. Yet, this is presented in an easy way to understand manner. The writing are very interested that will hold the reader's attention. Here, you will find many stories and concrete examples that all leaders need.

18# Originals: How Non-Conformists Move the World. Written by Adam Grant 

This book is written by Adam Grant, a professor at the Wharton School of Business. He tackles several invaluable leadership questions in his new book Originals: just like "Who does original work?". You will find worth fully answer from these such of question. There are many story about conditions that help individuals and companies innovate. You will also showed about what ideal conditions must be present for original ideas to take root. In this book, Grant provides research-backed ideas on how each of us can be more original.

Talking about Bill Gates and leadership styles are always interesting. As CEO of a large Microsoft-class company, it is very important for Gates to have a firm and leadership-minded nature. That way, he can organize the company's management well.

This is the reason why he should be able to make the best decision for the company's progress. Therefore, Bill Gates will sometimes be very aggressive when many problems come.

Gates is not the type of person who hesitate to admonish the mistakes of others at Microsoft. Gates often scolds The Microsofties, with a loud utterance, if it is indeed well aimed at advancing Microsoft.

For example, when he declares "you better return your options and join the peace corps" or "That is the dumbest thing I've ever heard". Sometimes, too, he will sneak his employees who are not on time in doing their work with the words "Let me do the work weekend".

The leadership styles of Bill Gates at Microsoft does not just mean bringing the company into one of the big tech companies and many of its competitors. However, Gates plays an important role in bringing the company to success that can not be easily obtained by many people.

Bill Gates and leadership style are also identic with multitasking. Gates is a reliable and multitasking leader. He can direct the big company with his thinking. He also accustomed himself to be a multitasking person. With his own ability, he can do various jobs at once. Great is not it?

He wants the totality and effectiveness of time in work. For that, he is willing to always set a good example for his employees. It is intended that The Microsofties, can handle multiple projects at the same time, and remain with maximum results.

Even the Gates house is equipped with a variety of sophisticated technological equipment to support his work. So by working multitasking Gates can give his time for work and his family.

In hiring employees, Bill counts very electorate. This has been mentioned in the previous chapter, that he always receives employees who have excellent potential only. Because, he needs ideas and an interesting breakthrough in doing business in technology development.

For him, the employees and people who work at Microsoft are the most important assets for the development of his company. Therefore, he has a commitment in recruiting the best programmers directly from universities who actually have experience in the field of industry.

He considers that intelligence is a major factor in Microsoft's success. Microsoft desperately needs high intellectual writing programs, but the program will not work without practice. Therefore, Gates always give encouragement to employees to always produce something best.

He also implements a tolerant attitude hoping that all his employees follow his good attitude. With a high tolerance attitude, every unit at Microsoft will help and complete the shortcomings of other units to get the job done to the target.

Read also: Best Styles of Leadership

He prefers to hire university graduates rather than someone who has long working experience from other companies. This is done because Gates thinks that someone with long working experience from another company, it has the potential to destroy the new company that he occupied.

Why is that? Because there may be differences in the system or anything and sometimes it will be very contrary to what they got from their previous company.

If it is true then it will lead to conflict and can bring a negative influence for the company, namely loss. Because Gates is avoiding massive losses at Micrsoft's company, so he's so wary of every new employee and trying to pick this new employee with the right criteria.

With the human resources of Microsoft is, then it can make Microsoft collection of people who are genius in their respective portions. Gates made a very rigorous selection to get excellent employees.

He wants employees with high initiative. So, in the absence of orders from their bosses have been responsive and aware of his position and will contribute appropriately in Microsoft's performance.

"I am very fortunate to have and connect with so many wonderful people. Whenever I have a chance, I'll set aside a few minutes to share what I already have and learn. "This is Bill Gates's message that he took from his journey of life.

He is a person who always build relationships with others as well as possible, and not just for business purposes, but also for the benefit of the heart.

The most important element for a business's progress for Gates is indeed an employee. Because it is so selective choosing employees, then it is certain people who work at Microsoft are great people.

However, working at Microsoft is not an easy matter. Gates always press his employees to be able to complete various projects simultaneously in an effort to improve the effectiveness of employees.

They are required to work according to the standard of work pressure at Microsoft which is very high. So do not be surprised if many employees who work at Microsoft who became depressed and stressed if it is not strong with a hard work culture. After all, although made as comfortable as possible, but the demands given were not exactly mild.

For example The Microsofties when badly needed, should be able to work for 60 hours to 100 hours / week. Wow! Fantastic working hours is not it? Of course what Bill Gates does is not aimless.

This high work pressure he means that Microsoft has a high standard in accepting employees and can do the work collaboratively. But, however, this is the Bill Gates and Leadership Styles in Microsoft that proofed as a succesfull strategies in bringing a grate company.

Educational Leadership discuss various concepts, theories, functions, typology, style and model or approach to leadership. The most important of all is what is the best practices in educational leadership? How to boost our leadership skill?

Now, we will discuss about the field of education and educational institutions, including the characteristics and abilities necessary for leaders in education. And then, concentrate on regard to the role and functions of the principal as a leader, manager, and education supervisor.

Learning activities include the provision of information, discussions, assignments, presentations, and practice (simulation) educational leadership, such as briefing, chaired the meeting, running role in seminars, discussions, and practice decision-making.

And is also equipped with outbound activity, if the location allows, to develop an attitude of leadership and creativity. Evaluation of the results of learning is done through written tests, assignments, presentations, and performance in practice.

Happy learning se may enjoy, with the motto:

The power of the dream team:

" ‘Coming together is a beginning’,
‘Keeping together is a progress,
And ‘working together is a success’ ".

Then, what is the Educational Leadership? And why it is necessary? Each institution definitely need a leader, let alone education. Education superior beings who are able to renew the social structure of society to be more open, participatory, and take the initiative forward.

To be able to answer the questions above, we need to know and understand the sense of leadership from some of the figures:

1. John C. Max Well: Leadership is influence.
2. Waren G. Benis: Leadership is the capacity to translate vision into reality.
3. Admiral Nimitz: Qualities generate sufficient confidence in themselves subordinates to be willing to accept his views and execute his orders
4. John R. Mott (a world leader among the students): A leader is someone who knows the way, you can continue to precede, and that attracts others to follow him.
5. Harry S. Truman (President): A leader is someone who has the ability to make others do what they do not want to do, and loved it.

So what is the real leadership? The answer ‘Leadership is influence, the ability of a person to influence others to follow his leadership’.

The leader is the ‘motor or the driving force of all the resources and tools available to an organization’. Hence, it can be said that the success of an organization achieve a goal is highly dependent on the ability of the leader and all its members to mobilize all of the devices. The purpose, the user can run effectively, efficiently and economically.

What is meant by the leader's ability is not limited to the level of technical skills (technical skills) has, but is determined more by his skill how to handle or control people. Because that leadership is influence, how does it affect a follower leader to want to work without feeling forced.

The higher the person's position within the organization, must increasingly become a 'generalist'. While the lower position in the organization he should be 'specialist'. The reason is that if a person occupying the lower leadership positions.

He should face the executors of operations, so that its main task is to provide direct assistance to the executive officer. Therefore he must master in activities that are operative.

Read also: Business Leadership Skill Every Businessman Must Have

A person who managed to occupy leadership positions higher, especially in large organizations. He increasingly separated from operational activities and the nature of its work, shifted from giving direct assistance to officers operative becomes of objective setting, formulation of policy, mobilizing the leadership group at the level of lower and think about things all over.

In every organization, there are three (3) levels of the leadership group, namely: Top - Middle - Operations; every leader at any level it work always requires two kinds of skills (skills), the technical skills and managerial skills.

Axiom that applies in this field is that the higher the person's position in the organization, he is getting less require more technical skills and managerial skills. If so, then every person who called the leader must always strive to have as many properties as possible leadership.

Because a person's leaders should not have and had never operated in a vacuum atmosphere. That is leadership in an organization is only effective if it is accepted by the leadership of the other leader.

While interpreted as 'influences', the ability of a leader to influence his followers the necessary competence possessed by a leader and needs to be developed always. A leader has a task to lead people and lead the execution of the work and moving of material resources.

To do its job well, a leader must have the following characteristics:

1# Having a healthy physical condition in accordance with its duties. Certain leadership tasks require certain health properties, such as someone in a classical sound, but the bespectacled, can not be a leader in a other.

2# Knowledgeable. Knowledgeable can not always be identified with a tertiary education. There is a group of people who in spite of high education, his eyes still limited. That is limited to the areas of expertise only.

Rather, many people are not educated, but because of his experience and willingness to "selfdevelopment" has a broad knowledge of many things

3# Have confidence that the organization will succeed in achieving the goal for a leader. Without that confidence in his actions he will appear often doubtful.

4# Knowing clearly the true nature and complexity of the objectives to be achieved. Generally, the greater the more complex an organization as well the nature and scope of the objectives to be achieved and the more complex the activities that should be implemented to achieve the objectives

5# Intelligent and eager to make strategic decisions for the task demands and circumstances. He must have the courage (take a risk) but full consideration.

6# Objective in the sense of mastering emotions and more use ratio. An emotional leader will lose its objectivity because his actions were based more on common sense, but more often based on considerations of "personal likes and dislikes", either against a person or against the use of tools that needed.

7# Being able to be fair and wise to treat others as he would like to be treated. What is meant by "justice" here is the ability to treat the staff on the basis of the staff working capacity, regardless of the views of regional / tribal, party / class, family ties, etc

8# Mastering the principles of human relations. Because human relations is the core of leadership, it is a good leader must be able to focus, action and wisdom to fostering teamwork synergis and harmonis.

9# Mastering the techniques of communication. Communicate with others, both internally and externally, verbally or in writing. This capability is necessary in continuous sharpening and if possible developed both through formal and non formal.

10# Able and will act as an adviser, teacher and head of the people he leads according to the situation and problems, he also must be able to minimize friction and love peace.

11# Have a comprehensive picture of all aspects of the organization's activities. A good leader should not favors one class or section and vice versa menganaktirikan others in an organization he leads.

He must act as a good leader and also wise in all its actions. Good leader is a proven leader composure in times of adversity, even when faced with injustice even; while the wise leader is a leader who is not buried in distress, and not arrogant.

In spite of good and wise, that should not be overlooked is the character. Diploma or educational background is certainly important, but not the most important. Skills and experience are more important, but still not the most important!

Character were most responsible for what and how the more ability it is utilized for the purposes of constructive or destructive. "When wealth is lost, nothing is lost, When health is lost, something is lost, When character is lost, all is lost"

So, the conclution of some characteristics of a leader can be identified by (1) a clear vision, (2) honest, (3) a positive mental attitude, (4) dare to try, (4) able to communicate, (5) enthusiastically and energetically, (6) establishing cooperation, (7) are ready to fight, full totality, (8) maintain the value of the trust, (9) are not easily satisfied, (10) ready to learn continuously !!!.

That are best practices in educational leadership.

Executive coaching is really important thing to any company. Why? Because there are many benefits of executive coaching we can enjoy. Every human being in this world is born as a leader. That makes you shall endeavor to be a good leader at least to your own self. Moreover, for an executive.

This makes the leadership training program is very beneficial for everyone. Especially for an executive, it is important to get coaching program for improving leadership skill. Executive coaching is very important and has great influence for a leader who seeks to deepen knowledge and improve quality leadership in leading an organization or group.

 Since the Corona outbreak, many marketing and event activities have been forced to stop. Some companies even launched their products digitally to support social distancing efforts. The physical distancing and quarantine makes customers even more alienated.

Although some regions have entered a new normal, crises are still happening everywhere. Physical distancing is still ongoing. These crises and restrictions put pressure on business people to survive.

Some business people have to fight for just one or two sales. If you are facing a sales crisis, you have to rethink what efforts will be made to keep business running in this new normal era. Here are Marketing Ideas In the new normal to Reach Your Customers. Make sure you can still run a business in the midst of the uncertainty of the Covid-19 virus pandemic.

1) Tailoring a business to a direct delivery model

Physical distancing is still ongoing. This condition does not allow customers to be in a long time in a store. Therefore, try to focus on implementing a take away program or direct delivery. You can use a courier service. In the new normal era, this transaction method is considered safer.

2) Don't Just Sell, Show Empathy and Support

This marketing ideas in the new normal era will help you to be engaged with your customers. Doing business is not just about profit. Businesses also talk about getting support from customers. One way to win over your customers is to show your empathy. Give support to customers in the midst of this pandemic. In the future, customers will support your business.

Read also: Easy Tips to Improve Franchise Management System

3) Use Topics for Precise Targeting

Use topics and keywords for precise targeting. Covid-19, pandemic, lockdown, as well as the new normal are big news. It's natural for everyone to talk about it. Customers will begin to readjust their needs to fit the needs of the new normal. They need protection against this pandemic. If you are able to read these keywords correctly, your business will be able to grow by providing for the needs of the general public in the new normal era.

4) Ensure Your Product Safety Is Shown during Sales Promotion

You need to pay more attention to any promotions or sales that you offer. Avoid all negative impressions that can damage your business brand. If necessary, show the customer via video how the product's safety and assurance has been performed. This will help them increasingly believe that you are indeed minimizing any risk of transmission of the Covid-19 Virus.

5) Communicating with Customers through Various Media

Demand for products during a pandemic does not always fall. However, it could be that the production process is disrupted due to this physical distancing. If you are having difficulty providing consumer demand, you must communicate with your customer. There are many media that can be used, especially online media. Provide detailed information regarding the obstacles you face, and if you are forced to make consumers wait to get their ordered products. Answer customer complaints by providing logical reasons and certainty for these complaints. This will help retain your customers.

6) Make Sure Your Business Can Be Found Online

In the midst of the social distancing movement in the new normal era, more people use online media to support their survival. They learn through online media, buy necessities through online media, also simply seek entertainment through online media. If you want to stay connected with customers, make sure your business can be found online. Being active in online media will support the existence of your business.

7) Give Special Offers such as Discounts

Pandemic times produce many crises. People's purchasing power has decreased a lot. Marketing ideas to keep in touch with your customers, you can provide special offers such as discounts. Put profits to the lowest point you can receive. At least, your business can continue to run and be stable. This marketing ideas can help keep your business customers, as well as attract new customers.

The Strategic Management Process is an ongoing process that assesses the business and industry in which the organization is involved, assesses its competitors and refines its objectives to meet all current and future competitors and then reassesses each strategy.

This Strategic Management Process determines long-term competitive advantage. Whatever will happen, strategic decisions have consequences for various major functions and long-term effects on an organization.

4 Important Stages of the Strategic Management Process

There are four components in the Strategic Management Process: 

1) Srtategy of Environmental Scanning

Environmental scanning strategies are carried out in the process of gathering, researching and providing adequate information for strategic purposes. It helps in analyzing internal and external factors affecting an organization.

After carrying out the environmental analysis process, management must evaluate it on an ongoing basis and seek to improve it. Internal environmental analysis is the first step in environmental scanning. The organization must pay attention to the internal organizational environment.

2) Formulation Strategy

At this stage, it includes activities to develop the organization's vision and mission, identify opportunities and threats to the organization's external, determine the internal strengths and weaknesses of the organization, establish long-term goals for the organization, create a number of alternative strategies for the organization, and select specific strategies to use.

Strategy Formulation is the process of deciding the best course of action to achieve organizational goals. After scanning the environment, managers formulate corporate, business and functional strategies.

In external analysis, the correlated environment must be studied and analyzed. These environments include: The immediate or industrial environment, the national environment, and the broader socio-economic or macro environment. An analysis of the organization's external environment reveals opportunities and threats to the organization.

3) Implementation Strategy

This stage requires the company to set annual goals, create policies, motivate employees, and allocate resources so that strategic formulation can be implemented.

Strategic implementation includes developing a culture that supports the strategy, creating an effective organizational structure, redirecting marketing efforts, preparing budgets, developing and utilizing information systems, and linking compensation for employees to organizational performance.

Implementing strategy means making the strategy work as intended or putting the organization's chosen strategy into action. Strategy implementation includes planning the organizational structure, distributing resources, developing processes in decision making, and managing man power. Strategy implementation is the translation of the selected strategy into organizational action to achieve strategic goals and objectives.

4) Evaluation Strategy

Strategy evaluation is the last stage of the strategy management process. The main strategy evaluation activities are: assessing the internal and external factors that are at the root of the current strategy, measuring performance, and taking corrective or change action.

The evaluation must ensure that the organization's strategy and implementation can meet the goals of the organization. Strategy evaluation is as important as strategy formulation as it provides the efficiency and effectiveness of a comprehensive plan in achieving the desired results.

There are three main activities in strategy evaluation, namely:

• Review the external and internal factors that form the basis of the current strategy formulation

• Measure performance, and

• Take corrective actions. Strategy evaluation needs to be done because today's success is not a guarantee for tomorrow's success.

Read also: Simple Time Management Tips for Busy People

Stages in Developing a Good Business Strategy

In general, we can also see the Stages in Developing a Good Business Strategy, as follows:

• Forming a strategic vision of where the organization will move

• Goal setting - transforms the strategic outlook into the specific performance outcomes the organization should achieve

• Formulate strategic options to achieve the desired results

• Execute the chosen strategy efficiently and effectively

• Evaluating the effectiveness of the strategy and its impact on business performance

 The franchise business network will be better if the franchisor has an increasing number of franchisees. The number of franchisees as members of the system is an indication that the franchise business being developed is profitable and sustainable.

The number of franchisees also indicates the trust of investors in their business. However, there are challenges for franchisors related to the number of franchisees that exist. Franchisors must be able to guarantee that all franchisees can run their business properly without leaving the system.

The key to the success of a good Franchise Management is not just selling trademarks but also selling and doctrinating the system. The system here covers all relevant franchise business lines and is fundamental. So, if someone leaves the system, it means that they have also left the brand being used.

If you also want to improve your franchise business to make it even more successful, here are Easy Tips to Improve Franchise Management System:

1) Preparing a Good System

Franchising a business that has just opened is one of the reasons for the failure of this franchise business from a franchisor's perspective. Why is that? This is because new businesses have not been prepared in such a way as to be able to run, especially if they are run by budding businessmen who generally become franchisees.

So, you have to prepare a good franchise management. There must be a system that guides in running a business, for whoever runs it. So, always make sure the system is running well before you franchise it.

2) Develop a Marketing Plan

The advantage of a franchise business is that it doesn't start from zero. The franchise business usually already has a name and is well known by the public. This means that there is already a mature marketing plan that you can share or socialize with franchisees.

It is important for a franchisor to develop a good marketing plan so that his business can continue to grow and is worthy of franchising. Franchise management in the marketing area must be precise and careful.

3) Make a Realistic Proposal

In the franchise business, franchisees and franchisors are a team. The franchisee's success in running a business also supports the development of the franchisor's franchise brand. Thus, it is necessary to establish win-win relationships and partnerships.

Only in this way will you see that all parties (franchisors, franchisees, consumers, employees) feel the positive impact. As a good franchisor, it's only natural for you to make a business proposal that is sensible and honest. Thus, franchisees can also prepare themselves to enter this field.

4) Ensuring Product Quality

A franchise system allows for consistency in the quality of products and services for consumers, no matter where they buy them from. The ability of the franchise system to provide a high level of satisfaction for consumers is what must always be guaranteed.

It doesn't matter where the location is or the owner because there is a guarantee of the same quality will be distributed to consumers. So, you need to put quality control first, no matter how big your business grows. This is one of the franchisor's obligations if you want the business to continue to grow in the following years.

5) Collect problems and solve them thoroughly

Large businesses often have problems in every part of the business. This also happens to the franchise business. If there are problems from franchisees, there is no need to solve these problems one by one at each outlet or outlet. It is enough to first collect similar problems that have occurred, then provide a thorough solution.

6) carry out regular supervision

Regular control and monitoring are important to prevent and to know as early as possible abnormal things that occur in each outlet or outlet. From this you will see how well the system is running. This is also part of the franchisor's attention to franchisees so that their business continues to progress and develop.

7) Use technology

The bigger the network that is formed, the more difficult it will be to manage everything that is needed if it is done in the usual way or manually from the human being himself. For that, use information technology that has developed in this era to simplify and speed up the franchise network management process.

Optimize the use of technology for, for example, controlling outlets or outlets, making financial reports, sales transactions, order systems, collecting stock of goods, and so on.

Hopefully these easy franchise management tips can be of use to you to improve your franchise business. Good Luck!